What's Included
Everything in Microsoft Bing Ads
Bing commands over 900 million monthly searches and reaches audiences Google often misses — including higher-income, older demographics and enterprise decision-makers. Lower CPCs, less competition, higher intent.
01
Search Campaigns
Keyword-targeted ads on Bing, Yahoo, and the Microsoft Audience Network — capturing purchase-ready searchers at lower cost than Google.
02
Microsoft Audience Network
Native display ads powered by LinkedIn profile data — precise B2B and demographic targeting across premium Microsoft properties.
03
Shopping Campaigns
Product listing ads on Bing Shopping — ideal for e-commerce brands seeking incremental revenue beyond Google.
04
Remarketing
Re-engage past site visitors across the Microsoft network with tailored messaging based on their browsing behaviour.
05
LinkedIn Profile Targeting
Unique to Microsoft Ads — target by job title, company, industry, and seniority directly within search campaigns.
06
Conversion Tracking
Full UET tag setup and goal tracking so every conversion is measured, attributed, and optimised against.
30%
Lower Avg. CPC vs Google
9%+
Avg. Conversion Rate
900M+
Monthly Searches